Game Day 2026
Find Your Colors
Game day is a runway. Shop your school.
Game Day 2026 · In Stock
Game day. No waiting.
In stock and ready to ship.
College football is here. These Game Day favorites are in stock and ready to ship, so you’re dressed by kickoff, not after it.
20% off with code GAMEDAY
Lots more schools on pre-order →
New for Fall · High Desert
Our Signature Fall Collection
High Desert is here.
Western elegance. Desert tones. Autumn vibes.
20% off with code TIMELESS
Holidays 2026 · Pre-Order
’Tis the season to dress up
Ships before Thanksgiving.
Madras plaid in red, blue, green and white, plus weathered navy chambray. Pre-order now and it lands in time for the Thanksgiving table, and you’re dressed through New Year’s.
20% off with code TIMELESS
How pre-order works
Made in small batches. Made to be worn, not wasted.
We make each style from real pre-orders, so nothing ends up in a landfill. Most runs sell out before they reach the warehouse.
How pre-order works- 1Pre-order opens
- 2We place the order
- 3Production begins
- 4Shipment arrives
- 5It sells out
Game Day 2026
Didn’t see your school?
There’s plenty more where that came from. Every school color we make, in stock and on pre-order.
Thank you for shopping small
Truly, it matters.
I was born in Marfa, raised in Austin, and I’m a Texan through and through. I created Spirit Dress for Texas women — all Texas women — with a focus on breathable fabrics, comfortable fits, and the kind of timeless Western charm that feels just as right at a tailgate as it does at dinner.
For more than a decade, Spirit Dress has been a true small business, and I’ve handled nearly every part of it myself — designing the clothes, marketing them, answering customer emails, keeping the books, and, more often than not, packing the order that arrives on your doorstep. And somehow, this little Texas company keeps growing. For the past two years, Spirit Dress has been named to the Longhorn 100, which recognizes the 100 fastest-growing businesses owned or led by University of Texas alumni.
- 5thGeneration Texan
- 3rdGeneration Longhorn
- 2×Longhorn 100 winner
I’m incredibly proud of what Spirit Dress has become, but even more grateful for the women who have made it possible. Every order, every kind note, every time you wear a Spirit Dress and tell a friend about us — it matters more than you probably know.
Thank you, truly, for supporting my small business and allowing me to keep doing what I love.
~Mercer
about spirit dress
We like to call our style Modern Folk — a celebration of sewing traditions, heritage textiles, and the art of dressing with meaning. At Spirit Dress, we draw inspiration from around the globe, honoring bold floral embroidery traditions from Central America to Eastern Europe. Think of it as a modern twist on the smocking of the Deep South (once reserved for children) and the delicate ruffles of French peasant dress. Our pieces nod to the classic bishop silhouette, reimagined through a distinctly Southern lens — where dressing up is both a ritual and a joy.
We work exclusively in 100% cotton, favoring heirloom textiles like gingham, seersucker, and ticking stripe. These are the fabrics of everyday American history — humble, hardy, and timeless. But we don’t stop at nostalgia. At Spirit Dress, we stitch in a modern spirit: playful, polished, and just a little bit rebellious. Looking for a deep V-cut? We’ve got you covered. Or rather… not so covered. Wink.
And yes — around here, we do dress up for college football. In the South, game day is a runway, and our girls show up in school colors, full skirts, ruffled collars, and cowboy boots. Hoodies and T-shirts? Bless your heart. Dressing to the nines isn’t optional — it’s tradition.
But don’t think we stop there. Spirit Dress is no longer just a gameday brand. We offer year-round seasonal collections and specialty pieces for all your favorite American holidays — from Valentine’s Day to Easter, St. Patrick’s Day to the Fourth of July, and yes ma’am, Christmas too. Whether you're tailgating, toasting, or trimming the tree, Spirit Dress has you looking festive and fabulous every step of the way.
